Proven Marketing Tactics Revealed in New How-To Program

By Leslie Hamp & Holly George, Marketing Spitfires

October 2006 - As more baby boomers throw their hats into the entrepreneurial ring and quickly discover that success is much more difficult to achieve than they anticipated, many are turning to experts for proven marketing tactics to ensure success.

That's why Marketing Experts Holly George and Leslie Hamp, co-founders of visit www.boostyourbottomline.com, created a new, how-to program that spills lucrative secrets they've used to bring success to small and medium business owners alike.

"The success statistics for small business owners, coaches and consultants are sadly discouraging," Hamp said. "As more solo professionals decide to launch their own venture, the number of entrepreneurs who find themselves in failing ventures increases. They have a passion for their work but not a clue about finding customers.

"Most of them will work way too hard, earn too little, and consider going back to full-time employment within two years of starting their business. We're out to change that."

In their Fast Track to Marketing Mastery program, George and Hamp reveal lucrative marketing tactics in a proven step-by-step process.

"This program eliminates the key barriers to entrepreneurial success," George said. "We show clients how to choose that one, exclusive trait that is unique to their business; how to create a focused, memorable and unmistakable message around that trait; how to communicate that message in a clear and concise way; and how to convert that communication into sales."

Hamp said the adage "two heads are better than one" is indeed true for small business owners who want to experience more success. In the Fast Track program, they hit the ground running and carry out big visions in short order. Debra Marrs of Riverview, FL, is just one example.

"Like most entrepreneurs, I've always been an independent do-it-yourselfer," said Marrs, editor and coach for writers. "My goal was to establish a global business within the year, and I needed help, help, help as to where to go to begin."

The Fast Track program provided Marrs with the direction, structure and accountability to establish the Writing Together brand; narrow her niche to a tightly defined target audience, and launch a website, www.writingtogether.com with half a dozen e-courses, audio products, and teleclasses.

"I doubled my fees in the first month and tripled them within the year," she said, "and I was empowered to step up to a new level in my work. My goal might have taken years if I hadn't asked for help and enlisted a top-notch coach."

George and Hamp said participants master essential marketing content quickly, develop a plan tailored to their goals, and appreciate the opportunity to ask questions and receive answers during one-on-one coaching sessions.

To learn more about this step-by-step program, visit www.boostyourbottomline.com

ABOUT BOOST YOUR BOTTOM LINE Boost Your Bottom Line, a strategic business and marketing company founded by Holly George and Leslie Hamp, supports entrepreneurs in transforming their small businesses into more streamlined and profitable ventures. Visit http://www.boostyourbottomline.com or view information on the Fast Track to Marketing Mastery program at www.boostyourbottomline.com/fast_track/1.html

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