New Radio Program Reveals Proven Marketing Tactics for Small Business Owners

By Leslie Hamp & Holly George, Marketing Spitfires

February 2007 - Business ownership is on the rise. According to the U.S. Department of Labor, approximately 10,507,000 Americans are self-employed, with about 1 million more people reporting self-employment as a secondary source of income.

While the unprecedented opportunity is opening doors worldwide, entrepreneurs are struggling with shifting to the entrepreneurial mindset and implementing tactics that ensure profits and success.

That's why Certified Marketing Spitfires Holly George and Leslie Hamp launched the Fast Track to Marketing Mastery™ radio show on Internet Voice of America. Listen live every Thursday at 12:00 noon EST at www.internetvoiceradio.com or download archives and listen at a time that fits your schedule. The hosts, with a combined 35+ years of experience, share real-world stories and tactics that focus on what it takes to turn a small business into a rising star.

"Business ownership has always been a cornerstone of the American dream, and the current social and economic climate presents unprecedented opportunity," said Holly George, co-founder of www.boostyourbottomline.com

Co-founder Leslie Hamp agrees. "With corporate downsizing, outsourcing, and telecommuting a reality of today's business environment, we're seeing a shift to self-employment and small business ownership. Yet those new business owners are often overwhelmed by the sheer amount of marketing advice available, and they just don't know where to begin."

George says the secret to marketing success is tailoring the right tactics to a particular business.

"Smart, aggressive, master marketing is the key," she said. "It's the Holy Grail of sales. Without it, your business is unlikely to ever reach the level of success you've dreamed of. Master it, and the sky's the limit."

Showing business owners, whether start-ups or regional, national and international ventures, how to achieve greatness - and spectacular profits - is the focus of their new, weekly radio program, Fast Track to Marketing Mastery™.

In coming months business owners and entrepreneurs can look forward to in-depth reports on topics ranging from Finding The Right Target Audience to Identifying Your Key Selling Points to Sizing Up Your Competition and much more.

Both George and Hamp are radio veterans and know how to bring time-tested, proven information directly to their target audience.

"Getting our own show that focuses only on growing small businesses through great marketing tips is a natural next step for us," George said. "Whatever we do, whether it's one-on-one with clients, doing a seminar, writing a book, or now doing a live broadcast, we focus on helping small business owners realize greater profits."

"We're masters at helping companies build a foundation with a big buzz idea that drives sales and marketing for years to come," Hamp said. "The satisfaction of a small business owner experiencing an instant ‘a-ha' moment is invigorating to both of us."

If you're a business owner, or even thinking of starting a business, get a leg up on your competition by tuning in to the Fast Track To Marketing Mastery™ every Thursday on Internet Voice of America, www.internetvoiceradio.com To order a free Marketing Mastery Success Kit, log on to www.boostyourbottomline.com

ABOUT BOOST YOUR BOTTOM LINE Boost Your Bottom Line is a strategic business and marketing company founded by Holly George and Leslie Hamp. It supports entrepreneurs in transforming their small businesses into more streamlined and profitable ventures. Find out more and sign up for a free Marketing Mastery Success Kit at

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