Holly George Joins Ranks of Jay Conrad Levinson's Certified Guerrilla Marketing Coaches

By Leslie Hamp

ASHLAND, Wis, May 2007 -- Holly George, co-founder of boostyourbottomline.com, a strategic business and marketing firm with offices in Minneapolis and Ashland and Mellen, Wis., has joined the ranks of an elite group of 150 Certified Guerrilla Marketing Coaches in the U.S. and Canada.

Based on the best selling marketing book series developed by Jay Conrad Levinson, Guerrilla Marketing focuses on low cost, high impact marketing and affordable business tools for small business.

"The Guerrilla Marketing Coach certification program builds on the marketing skills Holly already practices while adding coaching strategies to help small business owners get better results in less time," said Mitch Meyerson, Founder of the Guerrilla Marketing Coach program. "Holly brought solid expertise to the class and showed a fantastic amount of energy and proactivity - hallmarks of Guerrilla Marketing."

Meyerson said an excellent marketing coach must be able to "walk their talk."

"As part of the certification process, Holly was required to put into practice the skills she was learning. She coached others during Guerrilla Marketing certification classes, in her Fast Track to Marketing Success radio program and in one-on-one coaching with a client from the United Kingdom. Holly has great energy, and her coaching is very effective. Anyone working with her can expect to streamline their efforts and increase marketing success."

George said she was impressed with the course content, the expertise of the instructors, and the caliber of classmates from around the world.

"This was an incredible experience," George said. "Adding coaching methods to my 15+ years in marketing was a natural fit and helped me understand that marketing strategies don't come as easily to others as they do to me. I better understand barriers small business owners experience and am able to help them break through those barriers so they experience business success."

George said the certification prompted her to launch a free Marketing MasterMind session over the telephone the first Wednesday of each month. While the concept may be new for some, George says it's one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.

"It's like being on a conference call with like-minded business owners from around the world," she said. "Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It's a fantastic way to learn where to focus efforts for the greatest impact."

Find out more and sign up for the next Marketing MasterMind at boostyourbottomline.com.

For the past 15 years Holly George has helped small and large businesses grow through marketing campaigns and promotions. She has overseen domestic and international multimedia advertising campaigns, has led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue, and has won several regional honors. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, and serves on the USA Today Small Business Panel.

ABOUT BOOST YOUR BOTTOM LINE

Boost Your Bottom Line, founded by Certified Marketing Spitfires Holly George and Leslie Hamp, is a strategic business and marketing company helping small business owners get on the Fast Track to more customers, bigger profits and a business they can brag about. To learn more about their step-by-step Fast Track to Marketing Mastery program, log onto boostyourbottomline.com.