Guerrilla Marketing Crash Course Helps Small Businesses Facing Tough Times

Minneapolis, Minn., March 2008 - Holly George and Leslie Hamp, founders of Boost Your Bottom Line with offices in Minneapolis, Minn, and Ashland and Mellen, Wisc., have been invited to team up with Jay Conrad Levinson, the Father of Guerrilla Marketing, and Mitch Meyerson, the Founder of Guerrilla Marketing Coaching, for an eight-week marketing series for small business owners facing tough economic times.

Beginning Tuesday, April 8, Levinson and Meyerson will host Guerrilla Marketing in Tough Times, an intensive crash course that includes eight one-hour, interactive teleclasses with Levinson and Meyerson and eight one-hour, interactive coaching sessions with George and Hamp and five other Certified Guerrilla Marketing Coaches.

The experts will share proven tactics to attract and keep new customers, unleash clear and actionable strategies, generate additional passive and active revenue streams, and develop a solid measurable system for creating sustainable results.

"Each class will incorporate a combination of rich content and interactivity designed to help small business owners sharpen their skills and fully integrate the theory and practice of Guerrilla Marketing," Meyerson said. "We'll set up accountability partner relationships, and we'll share the latest success resources for creative and profitable Guerrilla Marketing in tough times."

Levinson said marketing in a challenged economy requires knowing where to focus time and energy.

"The amazing thing about marketing during tough times is that high prices help," Levinson said. "Lower prices don't help because people with high prices get to say, 'During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you're not going to make a mistake such as you would be if you went with a lower priced product or service.'"

In addition to coaching from Levinson and Meyerson, the seven Guerrilla Marketing Coaches will share a treasure-trove of marketing tactics complete with action steps to help small business owners weather the most rugged times.

Featured coaches include PR Expert Leslie Hamp and Advertising Expert Holly George from boostyourbottomline.com, Al Lautenslager, author of Guerrilla Marketing In 30 Days, Sales Expert Sheldon Snodgrass, World Champion Speaker Craig Valentine, Wealth and Attitude Expert Blaine Oelkers, and Leadership Expert Bea Fields.

Early bird registration begins today at http://www.boostyourbottomline.com.

Jay Conrad Levinson has shown business owners across the globe how to effectively market their businesses even on a shoestring budget since 1983. Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, which is published in 46 languages and is required reading in MBA programs worldwide.

Mitch Meyerson has personally trained and certified more than 230 Guerrilla Marketing Coaches including George and Hamp. He is the author of eight books sold in 24 languages, and he has been a featured expert on Oprah.

Holly George and Leslie Hamp are founders of Boost Your Bottom Line and creators of the Business Boost In A Box(tm). To learn more about their step-by-step program and to sign up for a free Marketing Mastery Success Kit, log on to http://www.boostyourbottomline.com.

Find out more about the eight-week crash course, Guerrilla Marketing in Tough Times, at http://www.boostyourbottomline.com.