Crystal Mountain Announces Marketing Workshop for Michigan Entrepreneurs & Small Businesses

THOMPSONVILLE, Mich. - Business owners worldwide are finding the strategies they've counted on for years are not working anymore. In fact, the same old strategies are likely hurting their business.

That's why Crystal Mountain Resort and Spa is partnering with Holly George and Leslie Hamp, Certified Marketing Spitfires and co-founders of Boost Your Bottom Line, a strategic business and marketing company, to offer a one-day workshop that puts a spotlight on how to survive and thrive during a recession, where to focus marketing efforts for the greatest impact, and quick fixes to reboot the business brain.

The one-day workshop, slated for Thursday, October 1, 2009 from 9 a.m. - 5 p.m., is for experienced business owners, start-ups and their teams.

"In today's economy, people are searching for meaning behind their purchases," said George. "That means small businesses need to pay special attention to the purpose behind their offerings, the emotional connections that embody their brands, and the meaningful relationships they are building with customers and prospects.

"The good news is there are powerful, comprehensive tools that make this easier than ever, and we are going to share those during this one-day event."

Hamp said the workshop is an opportunity for business owners to step back and map out a blueprint for success.

"Many business owners are running scared right now," she said. "They're feeling the pinch of the economy and are struggling with how to weather this turbulent time. When we get them to focus on quantifying their business goals, connecting with customers who light them up, and building meaningful relationships, they discover ways to overcome their challenges. We'll focus on those challenges and solutions during the Crystal Mountain workshop."

Hamp and George said they strive to take the mystery and frustration out of the sales and marketing process and empower participants to build powerful relationships that transcend economies and guarantee business growth. Participants will learn proven tactics they can implement the minute they leave the workshop.

Those attending the workshop will receive a $25 gift certificate for services at Crystal Spa. In addition, attendees can reserve hotel accommodations from $89 by calling 1-800-968-7686.

Set amidst forested hills, sparkling lakes and flowing rivers, for over 50 years families, friends and business owners have gathered at Crystal Mountain Resort for an unforgettable northern Michigan experience. Time has been set aside before and after the workshop as well as during a two-hour lunch break for attendees to experience Crystal Spa, a walk in the Michigan Legacy Art Park, schedule a personal training session, a work-out in the Peak Fitness Center, play Crystal's two championship golf courses, or a delicious meal in the Thistle Pub & Grille.

"Crystal Mountain is making this a true retreat opportunity for those seeking some time away to revision, refocus and restore," Hamp said. "It seems counterintuitive, but that's exactly what most business owners need to become more focused and more successful."

To find out more and to register for the workshop with the Certified Marketing Spitfires, visit www.spitfireworkshop.com. For more information on Boost Your Bottom Line, visit wwww.boostyourbottomline.com. For more information about Crystal Mountain, visit, www.crystalmountain.com.

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com